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Sales Associate Resume – Samples & How To Guide. What Are Sales Associates? Usually, A Sales Associate Is A Part-time Retail Worker That Aids Customers In Finding Items, Answering Questions, And Paying For Their Purchases. Sales Associates Must Be Outgoing, Positive, Knowledgeable About The Items The Store Is Selling, And Trustworthy With Money. It’s Not The Most Glamorous Job, But It Can Be A Solid Choice, Especially If You’re Passionate About What The Store Carries.