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The Letter Of Application Is Intended To Provide Detailed Information On Why You Are Are A Qualified Candidate For The Job . The Aim Of A Creative Letter Is To Be Original And Show You Have Imagination, But Understand What The Job Entails. Balance Is Essential: Don’t Be Too Wacky, Or It Will Turn Off The Reader. Many Employers Require Cover Letters As Part Of The Job Application Process. However, Even When An Employer Does Not Explicitly Ask For A Cover Letter, You Should Send One..